The Way Technology Can Fix the Rift and Rivalry.
A business could seriously suffer if the marketing and sales teams do not get on. It’s quite common for marketing and sales departments to have differences in regards to business. Over fifty percent of marketers are unhappy with the level of communication between groups and over half of the sales force are equally not satisfied with all the support from the marketing group. The business could seriously suffer if the teams do not get along. There are several office-based activities that could be implemented to curb this. Technology must be deliberated upon.
Communicate and cooperate with each other better.
Ineffective communication and lack of collaboration contributes to confusion between the two teams. When the teams arent’s speaking to each other, there is definitely a problem in working together. This may be simply slack station, more structured that may take the form of routine morning meetings to be able to keep tabs on what is going on in the business. The two teams will need to cooperate with each other better since both depend on each other. Marketing have all of the info that the sales require to close leads. On the other hand, sales team have all the valuable insight into customer issues. Should they collaborate on creating content, they have the ability to generate invaluable assets for customers. Using collaborative project management apps could come in handy.
Have an agreed SLA.
An agency level agreement is a good place to start because both marketing and sales need to be aware of where they stand and what the other expects. It need to be clearly defined, reviewed, monitored and measured. Your staff must outline everything from purchaser personas and lead inceptions to finish aims and hand-offs.
Make a consistent Buyer travel.
Customers expect a seamless experience from the second they start looking for a purchase to the minute it is completed. Many companies end up struggling with a huge bump in the road as the customers are moved from marketing domains to sales. Sales and marketing should work together all through the travel checking content with each other and keeping in mind that mails will make sense as the hand off is completed.
Use technology to Produce a single source of fact.
Sometimes rifts Aren’t Only brought on by egos but from the current business process and technology. You need a single source of truth between the departments to avoid needless misunderstandings. This is where integration platform arrive in. Trying celigo-the smart cloud integration platform as service will allow you to attract Together different programs, ensuring that you up to date information. You could make the transition from lead to customer as smooth as possible and in the end much quicker than when you are connected to using two programs.